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Copy & Creative Section

The Copy & Creative section specifies the text content and image assets that members see when the offer is presented to them. Content is configured per language, with Canadian English and Canadian French being the available languages. It contains the following subsections:

  • Copy fields
  • Image URLs
  • Languages

Each language panel shows a field-completion count (for example, 3 of 8 fields filled) in its header so you can track progress as you fill in content.

Copy fields​

Copy fields specify the text content for the offer. The following fields are available:

  • Promotion Headline: The main heading for the offer.
  • Short Description 1 (Optional): A brief supporting line displayed alongside the headline.
  • Long Description: A longer description of what the offer is and how the member qualifies.
  • Terms and Conditions: The terms that apply to the offer. The field has a maximum length of 2048 characters and shows a live character count.

Image URLs​

Image URLs specify the visual assets for the offer. For each slot, paste a public URL to the image. When you enter a URL, a thumbnail preview appears below the field along with a dimensions check:

  • Perfect dimensions: The image matches the recommended dimensions for the slot.
  • Acceptable but suboptimal: The image is usable but does not match the recommended dimensions. The recommended size is shown next to the warning.

The following image slots are available:

  • Small Image URL: The standard-resolution image used in compact placements.
  • Small Image HD URL: The high-resolution version of the small image.
  • Large Image URL: The standard-resolution image used in featured placements.
  • Large Image HD URL: The high-resolution version of the large image.
note

The Small Image URL is required. If it's left empty, a Small Image URL is required message appears below the field.

Languages​

The offer can be configured in Canadian English and Canadian French. The default language for your program appears at the top of the section, marked with a DEFAULT tag. To configure the offer in a different language, select an option from the Add Language section at the bottom of the page. The selected language is added as its own panel, with the same copy fields and image URL fields as the default language.

Set up copy and creative for an offer​

  1. Expand the panel for the default language, marked with the DEFAULT tag.

  2. In the Copy Fields section, fill in the text content for the offer:

    • Promotion Headline: Enter the main heading for the offer.
    • Short Description 1: Optionally, enter a brief supporting line.
    • Long Description: Enter a longer description of the offer.
    • Terms and Conditions: Enter the terms that apply to the offer. The field accepts up to 2048 characters.

  3. In the Image URLs section, paste a public URL into each image field:

    • Small Image URL
    • Small Image HD URL
    • Large Image URL
    • Large Image HD URL

  4. After you paste each URL, review the dimensions check displayed below the preview. If the result is Acceptable but suboptimal, replace the image with one that matches the recommended dimensions shown next to the warning.

  5. Confirm that the language panel header reads All 8 fields filled before continuing.

  6. Optionally, in the Add Language section at the bottom of the page, select an additional language to configure. A new panel appears for that language. Repeat steps 2 through 5 to fill in its content.

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