Reporting and Insights
Purpose of this document
This document provides details at the business, technical, and implementation levels for specific features within the ES Loyalty feature set. It specifically addresses a subset of functionality centered on reporting and insights.
Current standard reports
Program performance
Promotion summary report
The promotions summary report tracks the performance of all promotional offers to members, including promo reach, offer engagement metrics, issuance costs, and associated sales activity.
This report lets marketers discover, within a selected time period, whether members are engaging with their offers. It shows the total number of members targeted, the cost of promotional spend and points issuance, and the impact of offers on revenue. The report only includes bonus promotions, not base promotions.
Data exploration and transformation
Outlier treatment/filter
Internal capability to remove outliers for more accurate analytics.
Exchange Solutions provides an estimation of incremental revenue performance as part of the overall reporting on program success. A very small percentage of control members may have transactions that are significantly higher than average. These outliers can skew the overall results of the comparison and distort the measurement of incremental revenue performance.
TBA
Gen AI analytics
Insights Pulse
The purpose of Insights Pulse is to accelerate users' access to information through detailed visualizations, allowing them to explore data in novel ways and derive new insights from loyalty program data.
The goal of this tool is to let users slice and dice various aspects of audiences to gain insights into how to market and sell to these groups using the loyalty program.